The business is acquired by Victor Geggus in 1976. His son and current managing director, Reg Geggus joined the family firm several years later, and alongside technical director Stefan O’Len they modernise and streamline the company’s product range.

Continuing to expand the product range, the company promotes Multigrade engine oils, which replaced traditional Mono Grade engine oils that needed different viscosity grades for winter and summer months. By encouraging local garages & commercial workshops to trial this new technology, New Era helped businesses reduce their stocks.


70s